Getting clear on who you’re talking to and what you need to say to them is

The foundation of every great marketing message.

The Audience & Message workshop creates the map your business has been missing. With this plan in place, you never have to guess or stress over your marketing message again.

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Nevermind

Marketing falls flat if you say the wrong things to the wrong people.

Putting your brand on the cover of every magazine, front and centre in Time Square and all over Facebook sounds like it should be great for business.

But you can invest any amount of
time and money in your
marketing and still get
marginal results.

What’s the deal with that?

When your marketing isn’t giving you the results you’re expecting, it’s probably because:

You’re not getting in front of the right people, and

What you’re saying isn’t resonating with them.

But you can avoid expensive
marketing mistakes.

Just by making sure you know you’re speaking to the right people and saying the right things to them, you can:

You can increase your website conversions.

Get more leads from your ads, and reduce your spending.

Create reliable responses to cold emails.

The Audience & Message workshop is where you start.

Your customers are already on a journey.

They’re trying to find a solution for their problem. When you know how to speak to their unique story and show them exactly how your products and services will help them on their way, it makes it easy for them to say yes to your offers.

A&M takes you through a blueprint to get complete clarity on how you fit into your customers’ world.

By understanding your audience and repositioning your message, you can easily remove friction and move them to action.

How it works

We’ll book you in for two video calls with an
expert coach to walk you through the process.

Together, we’ll figure out exactly what’s happening
in the world of your wish–I–could–clone–you customers.

With that in mind, we’ll rethink and simplify
your message to create a powerful narrative that
speaks directly to your audience.

All you have to do is show up and talk to us.

We’ll share our insights and answer your questions live on the call.

In just a few hours, you’ll have a customer-focused marketing blueprint.

You’ll learn how to:

Identify your best customers
Define ways to build trust and connection with them through your marketing
Know how helping them achieve their goals helps you directly achieve yours
Be clear on their world-view – so you can speak to the exact problem they want to solve and offer the solution they’re looking for, and
Have a complete structure for your messaging – one that breaks their expectation of a sales pitch and leads them to the right buying decision.

After your sessions, we’ll send you the completed framework.

You’ll get a breakdown of your audience insights and messaging outline, the full notes from your workshop and video recordings of each session.

The Audience & Message workshop does more than just simplify your marketing. It gives you a North Star for everything you do.

Use it to quickly write emails, ads and web pages that work.
Create offers to match what your customers feel they need.
Present your business in a way that people won’t find anywhere else.

Whatever you’re putting out to your audience, you’ll confidently know what to say and where to go next. And with consistent messaging, your customers will always have a brilliant experience – one they’ll be excited to repeat and share.

A Narrative Workshop map between Problem-land and Solution-land

Audience & Messaging workshop

Create the marketing map your business has been missing. Never guess or stress over your marketing message again.