How does it work?
Creating more leads and sales comes from helping your audience see how your product or service fits into their world.
Narrative Workshop walks you through a precise framework to help you express your offer in a way that engages and excites your customers.
We'll take you through the process in three simple steps:
1: Know (precisely) who you're talking to.
Get to grips with your customers' world-view so you can speak precisely to it. We'll help you dig deep into what you already know about your customers; to get clear on their hopes, pains, buying criteria and more — so you know intimately who they are and what they want and need.
2: Know what they need to hear from you.
Find the right words to say to attract and hold attention. We'll help you get clear on exactly what your customers are trying to achieve, so you can easily show them how your business helps them on their journey.
3: Organise what you know so you're ready to share it.
Arrange what you've learned with a proven framework that makes it easy to share. We'll lead you through a blueprint you can use again and again, to make it easy for you to keep learning and improving your marketing over time.
What's it like?
Everything that’s included in your Narrative Workshop:
Redefine Your Audience
Good communication is good marketing. When you're clear on who your people are, it's easy to attract their attention even in the most crowded markets.
In this session, a specialist coach will work with you to uncover new insights into your audience.
- Identify your best customers
- Know what they need to hear from you
- Help them achieve their goals to achieve yours
- Define ways to build trust and connections
Know Their Narrative
Customers are drawn to businesses that speak their language and know their world.
In this session, a specialist coach will work with you to define what your audience needs to hear from you.
- Break their expectation of a sales pitch
- Speak to the exact problem they want to solve
- Stop their search for a solution right here
- Lead them to the right buying decision
Apply what you learn
With your new targeting and messaging ready, you need to share this narrative with those who need to hear it.
In this session, a marketing expert will help you determine precisely how to do that.
- Always know what to do next
- Access all of our marketing systems
- Guidance on how to implement any of them
- Delegate some of them to us for execution
Each sessions is easy to follow – we walk you through every step to make sure your message and marketing strategy are clear. You can ask your coach questions and get feedback as you need it, so you feel confident you have a plan to start using straight away.
(We take the notes for you, and we'll send you a video recording of the session. All you have to do is show up!)
Narrative Workshop gives you a framework for the future, a system you can use over and over again. It will help you get where you're going quickly: just a few hours of your time and you'll have total clarity on how to market your business effectively.
How will it benefit my business?
Narrative Workshop can be applied across your organisation.
Narrative Workshop can be applied across your organisation. We've seen businesses use the framework in many different areas including:
What will it cost?
Narrative Workshop costs $995.
We assume all the risk with a 100% money back guarantee.
If you don't have a clearer sense of who you're talking to and what you're saying to them after each session, we'll refund you in full. All we ask is that you show up and commit to the process.