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Narrative Workshop is a 1-on-1 coaching experience that gets you clear on exactly what to say in your marketing – so you can magnetically attract the customers you want and keep them coming back to buy more.

Learn about our signature workshop

Having a great product isn’t enough to get the growth and sales you want.

It sucks to see your competitors getting so much attention when you know their products and services aren't as good as yours.

Somehow they seem to be able to get in front of the right people and create demand…

You’ve tried all the latest marketing hacks, but did any of them pan out? Not one! Every “secret success formula” leaves you feeling flat.

It isn’t working, or it feels pushy and inauthentic – and watching your competitors clean up while you’re left struggling is beyond frustrating.

Whether you're trying to make your site convert better, get interest on social media, or write ad copy, you’re often unsure what to say to get real results.

How do you create enough interest to get leads coming to you ready to buy?

Until people are clear that working with you is a no-brainer, you’re stuck – sitting by watching your marketing costs skyrocket while your conversion rates drop.

You need a plan so you can stand out in your market.

What if you had a system that gave you sustainable, consistent, predictable growth?

What if you could reliably have eager customers signing up, without betting on the latest “hack” or complicated, pushy funnels?

If you had a way to make them pay attention, it would be easy to stay relevant and scale your business.

Existing customers would be excited to spend more with you, and you could win back leads that had gone cold.

And wouldn’t it be crazy if you even enjoyed doing it? If you could stop searching for “the secret” and focus on genuinely helping people
(by doing what you do best)?

Turning prospects into new customers who want what you’re selling can start to feel easy. When you know how to connect and build trust with your people, you can lead them to them taking action – quickly and confidently.

Your business scales when you

Help people see exactly how your product or service fits into their world.

The Narrative Workshop takes real data and frameworks to help you understand your audience and build your message, so you can achieve the business outcomes that matter to you.

Using our unique blueprints, you’ll learn how to make all of your marketing speak directly to the hearts and minds of your prospective customers, so you’re able to:

  • Connect with the right people on the right platforms
  • Create demand for your products and services
  • Write emails, ads & web pages that lead prospects to confident action
  • Drive the business outcomes you want from your marketing

Stand out by being relevant. Make buying from you a no-brainer.

Get expert guidance using our proven frameworks. Make sure every piece of marketing you put out has a strategic purpose.

No video-courses or group training. Just expert coaching and blueprints to level up your messaging.

A Narrative Workshop map between Problem-land and Solution-land

Audience & Messaging

Our signature workshop, featured by HuffPost, walks you through a precise 3-step framework. In two short sessions, you’ll discover exactly how to express the value of your offer in a way that engages and excites your customers.

Learn more about this workshop

What people are saying:

Photo of Adam Fairhead, creator of the Narrative Workshop

"Creating a great product isn’t enough to get the growth & sales you want – you need a message that makes you stand out.

When I first started helping companies stand out online over a decade ago, I noticed an odd pattern. Marketing ‘best practices’ created flat results.

But focusing on the audience saw real performance increases. Doubled conversion rates. Advertising with double-digit ROAS. Customers eager to buy – no sales pitch necessary.

After studying dozens of thought-leaders, I managed to distill what I’d discovered into a simple, actionable blueprint that worked for businesses across countless industries.

My team and I work passionately to ensure the Narrative Workshop continues to represent the best thinking in the world on this subject. We believe anyone can use the power of narrative to connect with an audience and move them to action: it’s just a matter of learning how.

We’ve been fortunate enough to build a cause-driven business around doing that. We donate a percentage of everything our clients invest in us to the fight against human trafficking – the fastest growing criminal industry in the world.

Together, we can make a difference.”

Adam Fairhead, Founder

Free Messaging Academy

Not ready for a workshop yet? Browse our video tutorials to learn how to master your messaging and grow your business.