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Messaging Essentials

In this first video, we cover why conventional marketing might not be working for you, a new concept to help you improve your marketing right now, and the two ingredients required to make that concept work for you.

Videos in this series

Why Customers Aren’t Interested

Why Customers Aren’t Interested

In this first video, we cover why conventional marketing might not be working for you, a new concept to help you improve your marketing right now, and the two ingredients required to make that concept work for you.

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People Buy Movement

People Buy Movement

In this second video, we dive deeper into the concept of "Narrating" in your marketing, how it works and why it works, so you can fully understand what success with this concept looks like ahead of the next few videos.

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Simple Story System (Part 1)

Simple Story System (Part 1)

In this third video, we dive into the first half of what goes into making a great narrative — knowing precisely who you’re talking to.

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Simple Story System (Part 2)

Simple Story System (Part 2)

In this fourth video, we dive into the second half of what goes into making a great narrative – knowing precisely what to say to your chosen audience.

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Integrating With Your Marketing

Integrating With Your Marketing

In this fifth video, we unpack how to apply everything we’ve learned using a stack of systems that you can start applying to your business right away.

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A Narrative Workshop map between Problem-land and Solution-land

Applying what you learned

Let’s apply what you’ve learned & make buying from you a no-brainer. These resources will help you master your messaging and grow your business.

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