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Messaging Essentials

Learn how to get the right people excited about your offers. What does it really take to grow your business? Watch this video series and find out how to give prospective customers exactly what they need to move forward with you.

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About this series

Messaging Essentials is for anyone looking to improve the way they communicate with their customers. It will help you understand where to focus, so you can make better decisions about your marketing and grow your business. You’ll learn:

  • Identify your best customers
  • Define ways to build trust and connection with them through your marketing
  • Know how helping them achieve their goals helps you directly achieve yours
  • Be clear on their world-view – so you can speak to the exact problem they want to solve and offer the solution they’re looking for, and
  • Have a complete structure for your messaging – one that breaks their expectation of a sales pitch and leads them to the right buying decision.

Videos in this series

Why Customers Aren’t Interested

Why Customers Aren’t Interested

In this first video, we cover why conventional marketing might not be working for you, a new concept to help you improve your marketing right now, and the two ingredients required to make that concept work for you.

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People Buy Movement

People Buy Movement

In this second video, we dive deeper into the concept of "Narrating" in your marketing, how it works and why it works, so you can fully understand what success with this concept looks like ahead of the next few videos.

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Simple Story System (Part 1)

Simple Story System (Part 1)

In this third video, we dive into the first half of what goes into making a great narrative — knowing precisely who you’re talking to.

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Simple Story System (Part 2)

Simple Story System (Part 2)

In this fourth video, we dive into the second half of what goes into making a great narrative – knowing precisely what to say to your chosen audience.

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Integrating With Your Marketing

Integrating With Your Marketing

In this fifth video, we unpack how to apply everything we’ve learned using a stack of systems that you can start applying to your business right away.

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A Narrative Workshop map between Problem-land and Solution-land

Applying what you learned

Let’s apply what you’ve learned & make buying from you a no-brainer. These resources will help you master your messaging and grow your business.

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